We have long dreamed of the day when we would see the idea of Digital Bangladesh come to fruition. As of 2022, that dream seems much closer to coming true than it ever was. And one of the most prominent industries in Bangladesh that are playing a crucial role in the digitization of the country is the e-commerce industry.
According to The Daily Star, the total market size of e-commerce in Bangladesh was estimated to be around $1.6 billion as stated by the German research firm Statista in 2019. In addition, the firm also stated that the value would double to $3 billion by 2023. The president of the e-Commerce Association of Bangladesh (e-CAB) said that the data was credible. From this information, we can see how fast the Bangladesh e-commerce market is growing.
Top 10 E-Commerce Companies in BD
As the adoption of smartphones grows and internet penetration increases, people are slowly shifting to online purchases rather than going to physical stores. That is because online shopping is a lot more convenient than having to head down to your local market to grab what you need. According to the BRTC, by the end of December 2021, the total internet penetration in Bangladesh amounted to 71.37%. That means the majority of the people in our country have access to the internet now. Companies realize this and are trying to capitalize on the situation via e-commerce. So, let’s take a look at some of the major players in the Bangladesh e-commerce industry.
Avg. estimated visitor: 8,600,000/month
Let’s start this list off with one of Bangladesh’s biggest, if not the biggest, e-commerce sites – Daraz. It is one of the oldest running e-commerce sites in the country and has gained massive popularity among the people. The Pakistani e-commerce platform was founded by Rocket Internet in 2012 and has a monthly active user base of 8.6 million people. You can get a variety of different clothes, electronic devices, accessories, lifestyle products, home appliances, automobiles, etc. from the site. The e-commerce platform operates in several countries like Bangladesh, Pakistan, Nepal, Sri Lanka, and Myanmar. Several well-renowned brands have worked with the platform holder. In addition to e-commerce, Daraz also provides logistics services. Seeing their massive success, the Chinese e-commerce giant Alibaba Group acquired the company in May 2018.
Avg. estimated visitor: 2,300,000/month
Despite the dominance of Daraz in the e-commerce sector of Bangladesh, Chaldal has been slowly catching up. The platform was established just one year after the inception of Daraz in 2013. However, what makes Chaldal different from the other e-commerce sites in the country is its business model. The site primarily focuses on providing its customers with day-to-day groceries and home commodities. Customers can purchase a variety of different everyday goods like rice, lentils, vegetables, meat, fish, fruits, snacks, cleaning supplies, kitchen appliances, stationeries, etc. Anyone can access the site either through their desktop or smartphone and have their goods delivered within just 1 hour! Chaldal has raised a total of $24.8 million in seven funding rounds and currently has 15 investors for the platform. Right now, Chaldal has approximately 2.3 million monthly users.
Avg. estimated visitor: 2,200,000/month
Shajgoj currently holds the spot of being the only e-commerce site that offers fashion, lifestyle, skincare, and makeup products for women. The site was officially launched back in 2013 and has been growing ever since. As it is the top e-commerce site for women, the platform generates 2.2 million monthly visits. Shajgoj prides itself on being able to offer more than 15,000 products from 400+ brands which include makeup, skincare, haircare, personal care, fragrance, and baby products. You will also find many different types of articles on beauty and personal care on their website as well. This helps to familiarize and educate the customer on beauty products as well as how to use them correctly.
Avg. estimated visitor: 1,200,000/month
If you are an avid book reader, then you should already be pretty familiar with Rokomari.com. The platform was founded in 2012 and to this day it is the largest online bookstore in the country. There is a wide range of different books available on the platform including novels, storybooks, question papers, recipe books, and much more. The site receives more than 1.2 million monthly visits because of its unique business model. What’s more, is that the company even has its own delivery system which covers Dhaka, Chittagong, and Rangpur. Rokomari offers plenty of discounts to their customers, who can pay using bKash, credit cards, or cash-on-delivery. Also, you can return a book within 3 days for a full refund if you are not satisfied with the condition of the book. Plus, if you know someone who loves books, then you can directly send them gifts through the Rokomari website.
Avg. estimated visitor: 480,300/month
Pickaboo is the only e-commerce site in Bangladesh that caters to the needs of the tech-savvy demographic. You can find a variety of different electronic products and devices on Pickaboo such as mobile phones, laptops, gaming consoles, TVs, speakers, earbuds, headphones, smartwatches, etc. The site began its operations back in 2016 and currently has almost 480,300 monthly visits. Using Pickaboo, you can get same-day or next-day delivery. And if your product is defective, then you can easily return it as well. Furthermore, you can use almost any means of payment whether it is through credit cards, bKash, cash-on-delivery, swipe-on-delivery, and even EMI payments. Combining these facilities, the excellent catalog of authentic products, and the quick delivery system makes Pickaboo one of the go-to sites for tech products in Bangladesh.
Avg. estimated visitor: 551,000/month
Othoba.com, the sister concern of PRAN-RFL Group, opened its digital doors to the public in the year 2015. You can find a wide range of products on Othoba.com which include phones, electronics, furniture, food, clothing, toys, books, etc. along with most of PRAN-RFL’s products. The site also provides special discounts to its visitors as well as EMI facilities on its products. You can get your items from Othoba delivered anywhere in Bangladesh. The site also offers same-day delivery but there are some terms and conditions applied. On the other hand, if you receive a defective product, then you can return it within 7 days. With so many great facilities, it’s no wonder why Othoba.com has more than 551,000 monthly visits.
Avg. estimated visitor: 151,600/month
Priyoshop began its journey in 2013. Although the e-commerce site didn’t get much recognition or popularity in the beginning, the site is slowly gaining a lot more attention. It has all of the great features and qualities that you would expect from an e-commerce site nowadays – a large collection of different products, plenty of discounts, delivery within 24-hours, day-long customer service, easy replacement facility, etc. Because of these facilities, Priyoshop now has more than 151,600 monthly visits. However, what makes Priyoshop different from the others is its inclusive nature which allows both small and medium businesses to sell their products. The site is also attempting to connect small businesses and retailers to large brands and suppliers through its website and app. But one thing to note, even though the site has been around for a very long time, it feels like Priyoshop is still in its early stages of development.
Avg. estimated visitor: 84,100/month
Ajkerdeal is an e-commerce site that provides value to its customers through discounts on its products. Established in 2011, Ajkerdeal has been in the industry for a very long time. It is a sibling company owned by bdjobs.com. Ajkerdeal prides itself on being the people’s marketplace as customers can find both affordable and luxurious products. Customers can find men’s clothing, women’s clothing, household commodities, kitchen appliances, computer accessories, electronics, jewelry, home decor, cosmetics, etc. Almost 84,100 monthly visitors come to the site to check out its wide range of products. The site allows its customers to track the status of their orders and return any faulty goods under certain conditions. Payment can be made via cash on delivery, DBBL banking payment, bKash, iPay, MasterCard, VisaCard, and American Express.
Avg. estimated visitor: 105,500/month
Banglashoppers is a Bangladeshi e-commerce site that was established in 2013 under its parent company based in Canada. It is the official retailer and distributor of several world-famous cosmetics and perfume brands. Currently, approximately 105,500 monthly visitors view the website. Its Canadian parent company provided a lot of financial support and expertise to the site over the years. Banglashoppers built its reputation by providing authentic branded products from overseas, introducing a nationwide delivery system, establishing a top-notch customer service, and providing secure online shopping. This led Banglashoppers to become the leading e-commerce platform for beauty and skincare products.
Avg. estimated visitor: 79,300/month
Last but not the least, Sindabad.com has carved out a place for itself among some of the biggest names in e-commerce sites in the country. The site offers all the typical goods that are commonly found on e-commerce sites like food & grocery items, health & beauty products, stationery & office supplies, etc. However, what makes the site stand out is that it also offers industrial items, chemicals, dyes, and electrical components that are not generally found elsewhere. Since its inception in 2016, the platform has gained a lot of popularity as it currently generates about 79,300 monthly visits.