The leading paints solution brand Berger Paints Bangladesh Ltd. (BPBL) has introduced “Berger Artista”, the first-ever artists’ acrylic paint made in Bangladesh. The company informed of this new product launch in a recent press release. “Berger Artista” has been released in a variation of 7 shades at a comparatively lower price and has been launched to support and encourage the country’s young and promising artists. The paint is available in 7 shades, namely Titanium White, Black, Cobalt Blue, Viridian Green, Cadmium Yellow, Yellow Ochre, and Vermilion.
Berger Paints Bangladesh Limited is one of the oldest names in the paint industry and has been operating in Bangladesh since 1970. The company itself is more than 250 years old. Berger operates 14 sales depots and 14 home décor outlets, along with two factories in Bangladesh. They also have more than 3,000 dealers across the country.
The company hopes that through the launch of this product, more and more paintings of superior and long-lasting quality would be promoted in the future and the cost-efficient acrylic paints will bloom the artists’ potentials. “We have launched this new product in the market with the vision to be the partner in creativity for the ambitious artists, eliminating their concerns regarding the availing and measured uses of paints due to high price”, said AKM Sadeque Nawaj, GM (Marketing) of BPBL.
The company informed that children can also use “Berger Artista”. The “Berger Artista” is also suitable for use on a variety of surfaces, including paper, canvas, walls, and wood.