For the last 8 years, Upspell has been helping businesses grow—whether they’re in Manila, Indonesia, the suburbs of Perth, Australia, the open markets of Wyoming, US, the fast-moving city of Dubai, UAE, or in Whitechapel, East London, UK. No matter the country or time zone, Upspell has proudly served and helped transform businesses across the globe.
But let’s be honest—marketing today is nothing like it was 10 years ago. In the last 5 years alone, everything has changed, especially consumer behavior. People now scroll, search, and compare before considering a brand. That’s why random ads or once-in-a-while posts just don’t work anymore.
To solve this, Upspell, a leading digital marketing agency serving businesses worldwide, has built a 360° digital marketing strategy. A system that connects everything from SEO to pay-per-click, social media advertising, influencer marketing, email outreach, banner ads, event hosting, and nearly every digital touchpoint that reaches modern consumers.
And it’s working. It’s helping businesses grow in a smarter, faster, more connected way.
Let’s dive into how this strategy works—and how Upspell is leading the way by its CEO, Amjad Shuvo, with his 360° digital marketing strategies.
What is 360° Digital Marketing?
A 360° digital marketing strategy is a comprehensive marketing approach that reaches customers through every possible method.
Amjad Shuvo, the CEO of Upspell, explains, “Imagine a big circle. Now, think of your customer standing in the middle of it. A 360° digital marketing strategy means your brand is present all around them—no matter where they look online.”
To show how this works in real life, Mr. Shuvo shares a simple example:
Let’s say a woman notices her skin is feeling dry and dull. She wants to find a good day cream that works for her skin type.
She goes to Google and types, “Best day cream for dry skin.” Right at the top, she sees a paid ad from a skincare brand. That’s PPC (pay-per-click) advertising.
As she scrolls, she spots a blog titled “Top 5 Dermatologist-Approved Day Creams.” It’s written by the same brand but isn’t an ad—it’s showing up naturally. That’s SEO.
Later, while scrolling Instagram, she sees a carousel ad from the same brand. It shows before-and-after pictures, reviews, and a discount code. That’s social media marketing.
At night, she watches a YouTube review by her favorite skincare influencer. The influencer recommends the same cream. That’s influencer marketing.
She visits the brand’s website and signs up for a 10% discount. She immediately gets an email about how the cream helps dry, sensitive skin. That’s email marketing.
Still unsure, she doesn’t buy.
Two days later, she sees a Facebook advertisement: “Still thinking? Here’s 15% off—just for you!” That’s retargeting.
She also gets a quick text: “Get glowing skin today!” That’s SMS marketing.
“That’s the power of a full-circle strategy,” Mr. Shuvo says. “It’s not about one ad. It’s about being present everywhere your customer goes.”
He believes this kind of connected experience is what helps businesses grow the smart way.
He adds, “It’s not just about putting out a few social media posts or running ads occasionally. It’s about ensuring every aspect of your online presence works together, just like pieces of a puzzle that fit perfectly.”
When asked, Why are 360° strategies essential for businesses?
When asked why 360° strategies are essential for businesses, Mr. Shuvo replies:
“Today, people are online everywhere. They search on Google, scroll through Facebook and Instagram, watch videos on YouTube, and chat on WhatsApp before they buy anything. If your business is only showing up on one of these platforms, you could be missing a big part of your audience.”
“That’s where a 360° marketing strategy comes in. It ensures your brand is visible across all the places your customers already spend their time.”
“More importantly, it keeps your message consistent. Whether someone sees your ad on Facebook or visits your website, everything should feel like it’s coming from the same brand, with the same voice. That helps people to remember you.”
This kind of strategy also saves time and money in the long run. Instead of creating random content for each platform, you build a connected plan that works together. It’s smarter and more efficient.
The CEO’s Approach to 360° Marketing
Amjad Shuvo, the founder and CEO of Upspell, believes that great marketing doesn’t have to be complicated. For him, it should be simple, smart, and focused on people.
Back in 2017, he started Upspell with a small team and big dreams. From the beginning, his goal was clear: build a company where employees can grow and clients can truly succeed.
Unlike many who focus only on quick results, Mr. Amjad Shuvo believes in building long-term partnerships. He sees every project as a chance to create lasting value. It’s not only for just short-term success.
Mr. Shuvo also puts a strong focus on learning and growth. He regularly hosts workshops and training sessions to help his team stay sharp.
The SEO House Meetup Initiative
To lead in the fast-changing world of SEO, Upspell introduced something special—the SEO House.
It’s a collaborative space where the brightest minds in the Digital Marketing Industry come together to talk, share ideas, and plan for the future. It’s a place where professionals can grow and plan better strategies together.
At one of the recent SEO House events, top SEO experts from all over Bangladesh came to discuss the latest challenges in digital marketing.
Everyone agreed on one major thing, i.e., relying on just one platform or one method is not enough anymore.
To truly connect with your audience, you need to use multiple channels. It can include mediums like search engines, social media, videos, and any other possible. That’s where Upspell’s 360° digital marketing stands out.
The SEO House isn’t just a one-time event. Upspell regularly hosts workshops, closed-door sessions, and expert meetups.
By leading these discussions and creating a space for professional exchange, Upspell is helping shape the future of digital marketing.
The Team Behind the Transformation
At the heart of Upspell’s success is its people.
Since 2017, they’ve built more than just a company—they’ve built a family. Some of their team members have been there since day one. They’ve grown together. And collectively, they’ve shaped what Upspell represents today.
The Upspell team includes expert content writers, creative UI/UX designers, brilliant graphic artists, and one of the strongest full-stack SEO departments in the country. But what they take even more pride in is their link-building team.
Backlink building might sound like a very niche area of digital marketing, but Upspell has transformed it into an art form. Each individual on the team is deeply skilled in their craft. Every department is known for pushing boundaries. And the leadership consistently creates space for growth.
From the CEO, Amjad Shuvo, to the newest hire, the culture at Upspell is to lift each other up professionally and be better human beings.
Final Thoughts
Upspell isn’t just another digital marketing agency. They’re building something bigger.
Their 360° approach ensures every part of your online presence works in harmony.
One of the best things about Upspell is its people, their teamwork, and their commitment to doing things the right way.
And that’s how they’ve helped businesses succeed across the globe.
Leave a Comment