The Argentine Football Association (AFA) has partnered with bKash Limited, the largest mobile financial services provider in Bangladesh, to promote financial inclusion through sports. This partnership makes bKash the first and only Bangladeshi brand partner of the reigning and three-time FIFA World Cup champion, the Argentina National Team.
The AFA has been supporting the Argentina National Football Team worldwide and has devised diverse brand expansion programs in countries like Bangladesh, India, China, and the Middle East. Bangladesh’s number one brand, bKash, has a dependable and trustworthy reputation and is a natural match for AFA.
Football fans and bKash users will now be able to feel closer to their favorite superstars like Lionel Messi, Angel Di Maria, and Emi Martinez. This partnership is an expression of the trajectory and greater scope of the Argentina National Football Team and bKash.
According to Claudio Fabian Tapia, President of AFA, the Argentina National Football Team has felt the strong and passionate support of the Bangladeshi community throughout the World Cup. He said, “We are very delighted to have bKash, an emblematic Bangladeshi FinTech company, as the first regional brand partner of the Argentine Football Association.”
Kamal Quadir, Founder and Chief Executive Officer of bKash, said, “Bangladesh’s most loved brand bKash is excited to collaborate with the world’s top football team Argentina and players like Lionel Messi. This partnership will explore new opportunities of solidarity through sports and entertainment while helping to tell the inspiring story of Bangladesh to the world in an immersive and emotional way.”
Launched in 2011, bKash, a joint venture of BRAC Bank, US-based Money in Motion LLC, International Finance Corporation of the World Bank Group, Bill & Melinda Gates Foundation, Ant Group, and SoftBank Vision Fund operates as a payment service provider, regulated by the Bangladesh Bank. bKash offers a broad range of digital financial services in a secured, convenient, and easy way via mobile phones to both the unbanked and the banked people of Bangladesh. Over the years, bKash has become an integral part of the lives of millions of Bangladeshis through its customer-centric technological innovations.
This partnership between the Argentine Football Association and bKash is an exciting development that will promote financial inclusion and bring football fans closer to their favorite players.